Connect Google Ads to Infograph
What it brings in: customers, campaigns, ad groups, ads, keywords and 7 more.
What you need
- A Google Ads account, or a manager account with client accounts under it.
- A Google account with Read-only, Standard or Admin access to it. Email-only and Billing access cannot see campaigns.
Steps
Open Google Ads in Infograph
Choose Google Ads and press Connect Google Ads. A Google sign-in window opens.
Sign in and allow access
Sign in with the Google account that has access to your ads, then press Allow. Infograph only reads your account. It cannot change campaigns, budgets or bids.
Pick the accounts and reports to sync
Infograph lists every active ad account your Google account can reach, including the client accounts under a manager account. Each has its own set of tables, named like Your account / Campaign performance. Pick the ones you want and Infograph loads up to two years of history, up to yesterday, then keeps them up to date.
What it syncs
Each becomes a table in Infolake that you can chart, report on or ask about. You choose which to sync.
- Ad accounts
customers The ad account, with its name, currency, time zone and status. Gives the performance tables their currency and lets you compare accounts.
Ask: “Which of our Google Ads accounts spent the most last quarter?”
- Campaigns
campaigns Every campaign, with its status, channel type (such as search or display), bidding strategy, budget and start and end dates. The list every performance table ties back to.
Ask: “Which bidding strategies do our active campaigns use?”
- Ad groups
ad_groups Every ad group, with its name, status, type and campaign. Shows how each campaign is organised.
Ask: “How many ad groups does each campaign have, and how many are paused?”
- Ads
ads Every ad, with its type, status, approval status, landing page URLs and the headlines and descriptions of responsive search ads. Lets you read results next to the words that ran.
Ask: “Which of our ads are disapproved or still under review?”
- Keywords
keywords Every keyword you bid on, with its match type, status, quality score, maximum cost per click and landing page. Shows what you target and how Google rates it.
Ask: “Which keywords have a quality score below 5?”
Show all 12 tables
- Account performance
account_performance One row per account per day, with impressions, clicks, cost, conversions, conversion value, CTR and average cost per click. The headline trend for paid search.
Ask: “How did our Google Ads cost and conversions change month by month this year?”
- Campaign performance
campaign_performance One row per campaign per day, with impressions, clicks, cost, conversions, conversion value, CTR and average cost per click. Shows which campaigns earn their budget.
Ask: “Which campaigns had the best return on ad spend last month?”
- Ad group performance
ad_group_performance One row per ad group per day, with the same clicks, cost and conversion figures. Narrows a campaign's results down to the themes inside it.
Ask: “Which ad groups spent the most without a single conversion last month?”
- Campaign performance by device and network
campaign_performance_by_device_and_network Daily campaign results split by device (mobile, desktop, tablet) and by network, such as Google Search or the Display Network. Shows where clicks and conversions really come from.
Ask: “Do our campaigns convert better on mobile or desktop?”
- Keyword performance
keyword_performance One row per keyword per day, with its match type, quality score, clicks, cost and conversions. Shows which keywords pay for themselves.
Ask: “Which keywords cost the most per conversion over the last 90 days?”
- Search term performance
search_term_performance The actual searches that triggered your ads, per ad group per day, with clicks, cost and conversions. Finds new keywords to add and wasted terms to exclude.
Ask: “Which search terms spent money last month without converting?”
- Ad performance
ad_performance One row per ad per day, with impressions, clicks, cost, conversions and CTR. Shows which ads to keep and which to rewrite.
Ask: “Which ad in each ad group has the highest click-through rate?”
Troubleshooting
Each entry is the message Infograph shows when a connection fails. Open it for the fix.
Your browser blocked the sign-in window. Allow pop-ups for this site, then try again.
Infograph opens the sign-in in a small window, and your browser stopped it. Allow pop-ups for app.infograph.ai from the icon in the address bar or in your browser's site settings, then press Connect again. An ad blocker or privacy extension can block the window too: pause it for app.infograph.ai and try again.
Access was not allowed, so nothing was connected. Connect again and choose Allow.
The sign-in was answered with Cancel or Deny, so nothing was connected and Infograph holds no access. Press Connect again and choose Allow. Infograph uses the access only to read and sync your data.
Your account cannot read this data. Ask an admin of the account for access, then connect again.
Google Ads refused your account access to the ad account. Ask an Admin of the ad account to give your Google account Read-only access or higher, in Admin, then Access and security, then connect again. If your access comes through a manager account, check the client account is still linked to it.
Infograph's access was removed or has expired. Re-authenticate to resume syncing.
Infograph can no longer use your Google sign-in. Someone may have removed Infograph's access in your Google Account, your password changed, or your organisation's admin blocked the app. It also shows when Google keeps refusing an ad account you no longer have access to. Press Re-authenticate, sign in with the same Google account and press Allow.
Common problems
These happen in Google Ads itself, where Infograph cannot see them.
An ad account is missing from the list
Infograph lists the accounts the Google account you signed in with can reach, and leaves out cancelled accounts. A manager account does not appear itself, as it holds no campaigns, but its client accounts do. Check you signed in with the right account and that it has Read-only access or higher.
You signed in with the wrong Google account
If you use several Google accounts, the sign-in window may pick one that has no access to your ads. Connect again and choose the account that does.
Your organisation blocks the app
If Google says access is blocked or the app is not approved, your Google Workspace admin restricts third-party apps. Ask them to mark Infograph as Trusted in the Admin console, under Security, Access and data control, API controls, Manage App Access.