Connect Google Analytics to Infograph
What it brings in: website overview, traffic acquisition, pages, daily active users, weekly active users and 11 more.
What you need
- A Google Analytics 4 property.
- A Google account with at least the Viewer role on that property, or on the account above it.
Steps
Open Google Analytics in Infograph
Choose Google Analytics and press Connect Google Analytics. A Google sign-in window opens.
Sign in and allow access
Sign in with the Google account that can see your property, then press Allow. Infograph only reads your reports. It cannot change your property or its settings.
Pick the properties and reports to sync
Infograph lists every GA4 property your account can see, with a set of reports for each, named like Your property / Traffic acquisition. Pick the ones you want and Infograph loads up to two years of history, up to yesterday, then keeps them up to date.
Check the reports that need a setting
Demographics needs Google signals turned on for the property, so without it that report alone fails. Key events counts only the events the property marks as key events, and the ecommerce reports stay empty unless the site sends purchase events.
What it syncs
Each becomes a table in Infolake that you can chart, report on or ask about. You choose which to sync.
- Website overview
website_overview One row per day for the whole property, with users, new users, sessions, page views, average session length and bounce rate. The headline trend line for any traffic dashboard.
Ask: “How did sessions and new users this month compare with last month?”
- Traffic acquisition
traffic_acquisition Sessions per day by channel, source and medium, with users, page views, engaged sessions, key events and revenue. Shows which channels bring visitors who stay and convert.
Ask: “Which channel brought the most key events last quarter?”
- Pages
pages Each page per day, by host and path, with page views, users, new users, engagement time, key events and revenue. Shows which content draws people in and which pages lead to a conversion.
Ask: “What were our ten most viewed blog pages last month?”
- Daily active users
daily_active_users The number of people active on each day. The simplest measure of whether your audience is growing.
Ask: “How have daily active users trended over the last 90 days?”
- Weekly active users
weekly_active_users For each day, the number of people active in the seven days up to it. Smooths out weekday and weekend swings.
Ask: “Is our weekly active user count higher than it was three months ago?”
Show all 16 tables
- 28-day active users
four_weekly_active_users For each day, the number of people active in the 28 days up to it. Compare it with daily active users to see how often people come back.
Ask: “What share of our 28-day active users visit on a typical day?”
- Devices
devices Visits per day by device type, operating system and browser, with users, sessions, page views, engagement rate and key events. Shows whether mobile visitors behave differently from desktop ones.
Ask: “Do mobile visitors convert less often than desktop visitors?”
- Locations
locations Visits per day by country, region and city, with users, sessions, page views, engagement rate and key events. Shows where your audience is and which markets convert.
Ask: “Which five countries sent us the most users last month?”
- Events
events Each event name per day, with how many times it fired, how many users triggered it, events per user and revenue. Tracks sign-ups, clicks, downloads and anything else your site records.
Ask: “How many times did the sign_up event fire each week this quarter?”
- Ecommerce purchases
ecommerce_purchases Each product per day, by item name, with items viewed, added to basket and purchased, item revenue and the add-to-basket rate. Shows which products sell and which only get looked at.
Ask: “Which products are viewed most but rarely added to the basket?”
- Key events
key_events Each key event per day, with how many times it happened, the users behind it and revenue. Counts only the events you have marked as key events in Google Analytics.
Ask: “How many key events did we record each week, and which one grew fastest?”
- Session campaigns
session_campaigns Sessions per day by campaign name, source and medium, with engaged sessions, key events and revenue. Shows which campaigns drive visits that turn into results.
Ask: “Which campaign drove the most revenue last month?”
- First-visit acquisition
first_user_acquisition New users per day by the source, medium and campaign that first brought them, with engaged sessions, key events and revenue. Shows where your new audience comes from.
Ask: “Which source brought us the most new users this year?”
- Demographics
demographics Users per day by age bracket and gender, with new users, engaged sessions, key events and revenue. Needs Google Signals turned on, and Google hides very small groups.
Ask: “Which age bracket converts best on our site?”
- Ecommerce items
ecommerce_items Each product per day, by item ID, name, brand and category, with items viewed, added to basket and purchased, and item revenue. Rolls sales up by brand or category.
Ask: “Which product category earned the most revenue last quarter?”
- Content groups
content_groups Page views, users and key events per day for each content group you have set up in Google Analytics. Compares whole sections of a site, such as blog against docs.
Ask: “Which content group led to the most key events last month?”
Troubleshooting
Each entry is the message Infograph shows when a connection fails. Open it for the fix.
Your browser blocked the sign-in window. Allow pop-ups for this site, then try again.
Infograph opens the sign-in in a small window, and your browser stopped it. Allow pop-ups for app.infograph.ai from the icon in the address bar or in your browser's site settings, then press Connect again. An ad blocker or privacy extension can block the window too: pause it for app.infograph.ai and try again.
Access was not allowed, so nothing was connected. Connect again and choose Allow.
The sign-in was answered with Cancel or Deny, so nothing was connected and Infograph holds no access. Press Connect again and choose Allow. Infograph uses the access only to read and sync your data.
Your account cannot read this data. Ask an admin of the account for access, then connect again.
Google Analytics refused your account access to the property. Ask an Administrator of the property to give your Google account at least the Viewer role, in Admin, then Access Management, then connect again. If you lost access to a property on purpose, remove its reports from the connection instead.
Infograph's access was removed or has expired. Re-authenticate to resume syncing.
Infograph can no longer use your Google sign-in. Someone may have removed Infograph's access in your Google Account, your password changed, or your organisation's admin blocked the app. It also shows when Google keeps refusing a property you no longer have access to. Press Re-authenticate, sign in with the same Google account and press Allow.
Common problems
These happen in Google Analytics itself, where Infograph cannot see them.
A property is missing from the list
Infograph lists the GA4 properties the Google account you signed in with can see. Check you chose the right account in the sign-in window, and that the account has a role on the property in Admin, then Access Management. Universal Analytics properties no longer exist and do not appear.
You signed in with the wrong Google account
If you use several Google accounts, the sign-in window may pick one that cannot see your property. Connect again and choose the account that has access.
Your organisation blocks the app
If Google says access is blocked or the app is not approved, your Google Workspace admin restricts third-party apps. Ask them to mark Infograph as Trusted in the Admin console, under Security, Access and data control, API controls, Manage App Access.